Tips for Publishers

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• Improve ad placement

The easiest way to increase CTR is to improve your ad placement to make your ads more visible.

• Decrease bounce rates

Bounce rate is the percentage of visitors who leave without visiting more than one page of your site, so they reach a single page then bounce away from your site without reading more. If your bounce rate is high then your visitors are likely closing the browser window or tab holding your website, if this is the case they aren’t clicking ads! Decreasing your website’s bounce rate will increase your CTR.

• Don’t put ads on empty pages

If you don’t have any content, then, PokAd will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You’ll have to wait until PokAd re-crawls the site for the ads to correct themselves.

• Don’t click your own ads

This is the fastest and most secure way to get banned, without any way to get your account back.

• You’re publishing contextual ads, not contextual content

Advertisement should not dominate the content. Ads should come as small addition to the content, not vice versa.

• Blend in, but don’t over blend

PokAd does allow formatting the ads so that they will imitate the neighbouring content. This is tricky, as there is no real line between blended in ads and ads that imitate content. All we can advice is that you will not intentionally build your site FOR PokAd, don’t use ad’s structure to make navigation, for example.

• Don’t suggest guest to click the ads

This is almost as bad as clicking your own ads because it will result in a ban. So, don´t do it.

• Make sure your traffic is genuinely interested in your website

As we target your PokAd ads to fit your content, if your visitors are interested in your content they will also be interested in your ads increasing the chance that they’ll click them. This means that you should make sure you have inward links displayed on relevant websites, do not advertise on irrelevant websites.

• High traffic is the most important step in making money through PokAd

Your PokAd revenue is directly proportional to your traffic. The most important thing to note when building traffic is to have high quality content. If you have high quality content, people will return to your website and other websites will link to yours.